WHAT IS PERSONAL BRANDING?

Personal branding is simply the image/ reputation you create around yourself. Your interactions with the world play a huge role in just how successful your brand can actually be. Whether you’re searching for a job, or looking to get hired for a brand deal; please believe me when I say you are being watched, researched and evaluated all the time. Your presence online means just as much as it does offline and and what you choose to  post will have an effect on who will and won’t want to follow you, work with or hire you.

Most people think that building a brand has to do with just business but ultimately we all have a personal brand; some choose to let let theirs develop on it’s own and others (usually who are looking to start a business, become an influencer, YouTuber etc.)  will nourish and build a brand that outlines who they are and what they stand for. That person should be marketing their skills and expertise in a way that is genuine and authentic and engages his or her viewers effectively.

Personal branding used to consist of having a nice billboard add or quality business cards but it has become so much more than that.  Living in a world where the Internet is used for almost everything, the art of personal branding has evolved and is more powerful than ever.  #GameChanger Social media, blogs websites and digital portfolios all are ways you can improve or start to build a brand for yourself; how you choose to make yourself  stand out matters even more because millions of people are online and where/ how you choose to share your content will determine who your audience will be.

Personal branding is simply the image/ reputation your create around yourself. Your interactions with the world plays a huge role in just how successful your brand can actually be. Whether you’re searching for a job, or looking to get hired for a brand deal; please believe me when I say you are being watched, researched and evaluated all the time. Your presence online means just as much as it does offline and and what you choose to  post will have an effect on who will and won’t want to follow you, work with or hire you.

Most people think that building a brand has to do with just business but ultimately we all have a personal brand; some choose to let let theirs develop on it’s own and others (usually who are looking to start a business, become an influencer, YouTuber etc.)  will nourish and build a brand that outlines who they are and what they stand for. That person should be marketing their skills and expertise in a way that is genuine and authentic and engages his or her viewers effectively.

Personal branding used to be having a nice billboard add or quality business cards but it has become so much more than that.  Living in a world where the Internet is used for almost everything, the art of personal branding has evolved and is more powerful than ever.  #GameChanger Social media, blogs websites and digital portfolios all are ways you can improve or start to build a brand for yourself; how you choose to make yourself  stand out matters even more because millions of people are online and where/ how you choose to share your content will determine who your audience will be.